Design Principles GCD60804/TASK 1（Exploration）
Design Principles GCD60804/TASK 1（Exploration）
6/2/2024 - ( Week 1 - Week )
Wang Yifan / 0368363
Design Principles / Bachelor's of Design Honors In Creative Media
Project 1 : Exploration
INSTRUCTIONS
Submission Requirement :
- To recap the design principles listed below based on our own understanding
- Pick and briefly describe one goal from the United Nations’ Sustainable Development Goals (UNSDG).
-Select an existing art/design work that revolves around that goal of your choice. Beneath the image, include the credit line of the art/design work (title of art/design work, artist’s/designer’s name ,year, size, medium, source link). Some works may not have all these but provide as complete as possible.
-Explain, in about 100-150 words, why you chose that design in relation to the UNSDG goal and list the design principles you observed in that design.
Design Principles
- World and Image
- Symbol
- Contrast
- Emphasis and Dominance
- Scale and Proportion
- Movement
- Rule of Thirds
- Asymmetrucal Balance
- Gestalt theory
- The human brain is wired to see patterns, logic, structure.
- “Gestalt”refers to“shape" or“form" in German.
- Gestalt principles or laws are rules that describe how the human eye perceives visual elements.
- These principles aim to show how complex scenes can be reduced to more simple shapes.
- They also aim to explain how the eyes perceive the shapes as a single, united form rather than the separate simpler elements involved.
- Contrast
- Contrast is the juxtaposition of strongly dissimilar elements.
- Without contrast, visual experience would be monotonous.
Contrast can provide visual interest, emphasise a point and express content
Comparison of posters by Website Week 1 (2/7/2024)
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The golden ratio comes Website,Week 2 (2/15/2024)
Contrasting colors help to create visual interest and help to make elements stand out, opposite colors on a color wheel such as red and blue or blue and orange create strong visual impact when put together.
Color comparison chart of the same color on Website Week 1 (2/7/2024)
Fig 1.2 Size Contrast on Website , Week 1 (2/7/2024)
They also help to create a visual hierarchy, for example using a bold and vibrant color for important elements like call to action buttons or headlines while using a more muted color for supporting elements helps to guide the user's attention and emphasize key information.
- Emphasis and dominance
- Emphasis is used to create dominance and focus in a design work.
- Various elements can be used to create emphasis, such as colour, shapes or value, to achieve dominance.Emphasis and dominance poster onBenhance,Week 2 (2/15/2024)
- Balance
- Balance refers to the distribution of visual weight in a work of design.
- It is the visual equilibrium of the elements that causes the total image to appear balanced.
- Balance can be symmetrical or asymmetrical.
SYMMETRICAL BALANCE
Has equal “weight" on equal sides of a centrally placed fulcrum.
The equal arrangement of elements on either side of the central axis (horizontal or vertical) resulting in bilateral balance.
Arranging elements equally around a central point results in radial balance.
Approximate symmetry is when equivalent but not identical forms are arranged around the fulcrum line.
- Symmetrical Balance:Possesses equal weight on both sides of the centrally positioned pivot, this even distribution leads to bilateral balance. Placing elements evenly across a central focal creates a radial balance. Near symmetry occurs when similar yet not identical shapes are organized along the pivot line.
Symmetrical Balance poster onWebsite.Week 2 (2/15/2024)
- Asymmetrical Balance
Definition : Refers to having different visual weights on either side of the composition, a dominant element may be present on one side counterbalanced by one or more smaller elements on the opposite side. This will exhibit greater dynamics which evokes more sensations. Asymmetrical balance provides increased visual dynamics and it poses a greater challenge in execution.
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Asymmetrical Balance poster on by Website., Week 2 (2/15/2024)
- Golden Ratio
Definition : It is widely known as phi ( Golden Ratio ) and alternatively known as Golden Mean or Golden Section, is a Mathematical ratio 1.618.. and goes on for infinite. It originated from the Fibonacci sequence, a naturally occurring sequence of numbers observed in phenomena ranging from the arrangement of leaves on trees to spiral of a seashell. Golden ratio has been regarded as the symbol of perfect beauty and in the art side, it has served as a blueprint for achieving visual harmony. It can instill harmony, balance and structural integrity into artworks, making it more appealing .
REPETITION pattern and rhythm
- Repetition could make a work of design seem active.
- The repetition of elements of design creates rhythm and pattern within the work.
- Variety* is essential to keep rhythms exciting and active, and to avoid monotony.
- Pattern increases visual excitement by enriching surface interest.
*It is about a change or slight difference in elements and objects in composition, to avoid a boring composition. Variety can also involve varying angles, exposure, composition, etc.
Repetition pattern and Rhythm poster onWebsite.Week 2 (2/15/2024)
- MOVEMENT
- The way a design leads the eye in, around, and through a composition - the path the eye follows.
- Motion or movement in a visual image occurs when objects seem to be moving in a visual image.
- Movement in a visual image comes from the kinds of shapes, forms, lines, and curves that are used.
-Rhythm
It can contribute to rhythm by establishing a flow within the artwork, similar to learning music, a rhythm of notes can contribute to a beautiful melody. This repetition will help to guide the viewer's eyes through the composition and also establishes a tempo or pace in the design. Below is an artwork i found on Pinterest and i felt that it shows rhythm repetition quite well as it shows a repetition of fishes merging into one and swimming out - sending the message across clearly.
Movement poster onWebsite , Week 2 (2/15/2024)
- HARMONY
- Harmony involves the selection of elements that share a common trait.
- Harmony becomes monotony without variety.
- Harmony is the sense that all of the elements of your design fit together. They may fit the same theme, aesthetic style or mood.
- UNITY
- Unity refers to the repetition of particular elements throughout your design - whether they're colors, shapes or materials - to pull the look together.
- Unity occurs when these elements are composed in such a way that they are balanced and give a sense of oneness, creating a theme.
Unity poster on Website, Week 3 (2/20/2024)
- SYMBOL
- A sign, shape, or object that is used to represent something else (Cambridge Dictionary,2020).
- In design, symbols can provide or convey information, equivalent to one or more sentences of text, or even a whole story (Eco, 1976 & Pettersson, 2015)
Unity
INTROHTTPS://LEARN.LEIGHCOTNOIR.COM/ARTSPEAK/ELEMENTS-COLOR/HUE-VALUE-SATURATION/
Definition : Unity refers to some particular design elements being repeated throughout the design. Unity arises when these elements are arranged in a way that brings oneness, hence creating a specific theme. They can also be done via scaling and proportion. Below shows a Coca-Cola promotion posters that uses repeated flower design elements to create a heart shape that brings out the theme.
ABSTRACT SYMBOLS Abstract symbols can look like the objects that they represent but have less details.  Abstract Symbols on Website, Week 3 (2/20/2024) ARBITRARY SYMBOLS Arbitrary symbols have no resemblance at all to the objects or the ideas they represent. The symbol is invented with the meaning constructed. Many are based on geometric shapes and colours. We have to learn arbitrary symbols.  Arbitrary Symbols on Website, Week 3 (2/20/2024)
UNSDG Goal & Artwork Conserve and sustainably use the oceans, seas and marine resources for sustainable development Reason Why I Chose These Artwork The oceans cover more than 70% of the earth and produce at least 50% of the earth's oxygen. The ocean is one of the most magical, magnificent and vibrant places on earth.Marine biodiversity is not only an important part of the earth's life system, but also the basis of human health, well-being and prosperity. The inspiration for this work is due to a picture of a seagull, in which the seagull died and was found to be full of plastic, which makes people shudder. In recent years, there have been many deaths caused by plastic entering or winding the body of marine life. So in the work, the innards of marine life are replaced with plastic and there is a feeling of plastic exploding out of the body to show the harm of plastic to living things, and the expression of animals is also very painful, calling on people to pay attention to the plastic pollution of the ocean.  Image source Xiaohongshu Title: Internal organs? Plastic? Designer's name: Mu Yan Use the principle to emphasize the contrast one-third rule Design Principles PRINCIPLE OF FIGURE/GROUND PRINCIPLE OF PROXIMITY PRINCIPLE OF SIMILARITY WORD AND IMAGE PICTORIAL SYMBOLS |
Feedbook
week1
General Feedback:
ZEON WONG ZHI ZHONG sir In response to the advice given to me by the United Nations, highlight the theme and enlarge the font. There are too many pictures and text to simplify. Just write down the design principles.
REFLECTIONS
We learned a lot of design principles, understood the types and types of graphic equipment and application methods as well as his design concepts, learned how to apply some knowledge points to future graphic design, designed more simple and beautiful with personal characteristics, can apply a variety of design methods to a work, and master it.
Further Reading
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