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EXERCISE
3. 1 Exercise 1: Printing System
Idea exploration So for this task, I did without some sketches because I wanted to focus on typographic system clearly and directly. When I came up my idea, I just explored it as well. It was really fun to create eight type of design. To add, I supposed that this task is really important for designer to create some such as poster. In the Axial system, I make the axes vertical or tilted. When designing an Axial layout, I need to consider the position, size, alignment, and relationship of elements on the axis to ensure the balance and visual appeal of the overall layout.
Fig. 1.1 Axial system Week 1 (27/04/2024)
In Layout 1, I used guidelines from the circle's center to create a spiral cross pattern for the text. In Layout 2, I extended text lines from focal points using a grid. Both layouts ensure space is used effectively to avoid overcrowding.
Fig. 1.2 Radial system Week 1 (27/04/2024)
In my initial layout, I began from the central origin and expanded outward, radiating around the central dot. In the second layout, the content is distributed around the dot, with some text flipped for improved legibility and flow. As for the third layout, I opted for multiple half-circle placements. Additionally, I highlighted key text by bolding and coloring it to enhance readability and understanding for readers.
Fig. 1.3 Dilational system Week 1 (28/04/2024)
In addition, I employed layering techniques with text of varying colors to enhance visual interest. In the initial layout, italicized text and adjusted letter and number sizes were utilized to dynamically convey information. It's important to note that numbers play a crucial role in conveying data. In Layout 2, text forms were arranged from light to dark, creating a visually appealing stack.
Fig. 1.4 Random system Week 1 (24/04/2024)
using a grid dual vertical axis symmetrical layout can help achieve symmetry and balance. This layout ensures that content is visually evenly distributed.
Fig. 1.5 Grid system Week 1 (28/04/2024)
I thought of the theme of circles.
Fig. 1.6 Modular system Week 1 (28/04/2024)
In the layout, I experimented with layering text alongside horizontal lines, gradually transitioning from context to body text. Initially, this approach appeared too uniform. Following feedback from my teacher, I made minor adjustments, aiming to strike a better balance between text and whitespace. As a result, the layout now features multiple lines of text interspersed with wavy graphic elements. However, upon review, I realized there may be an excessive number of wavy elements, causing the text to appear less clear and legible.
Fig. 1.7 Transitional system Week 1 (28/04/2024)
In the initial layout attempt, a central vertical axis was employed, whereas Layout 2 featured two vertical axes. However, in response to feedback requirements, I developed a new layout for the two-sided system, ensuring that all elements were arranged around a single central axis.
Fig. 1.8 Bilateral system Week 1 (28/04/2024)
Final Outcome for Task 1: Exercise 1
Final Axial System (JPEG), Week 4 (15/5/2024)
Final Radial System (JPEG), Week 4 (15/5/2024)
Final Dilational System (JPEG), Week 4 (15/5/2024)
Final Random System (JPEG), Week 4 (15/5/2024)
Final Grid System (JPEG), Week 4 (15/5/2024)
Final Modular System (JPEG), Week 4 (15/5/2024)
Final Transitional System (JPEG), Week 4 (15/5/2024)
Final Bilateral System (JPEG), Week 4 (15/5/2024)
Final Submission
PDF without guides Week 1
PDF with guides Week 1
3. 2 Exercise 2: Typing and Games (Find Types)
Part 1: Find the type During the image search task in Week 3, our objective was to choose an image depicting either a man-made object (such as a chair or glass), a structure (like a building), or a natural object (such as a human figure, landscape, leaf, or plant). Subsequently, we were required to extract letters from the selected image and assemble them into words whenever feasible. This exercise aimed to enhance our capacity to observe images attentively and uncover concealed textual components within them.
When looking for picture materials, I found a picture similar to building material plaster, so I decided to use this extraction text system.
The third week of the selected picture
Letter extraction: I extracted the letters "A", "R", "T", "Y", based on the texture of the water surface
Reference font: Bembo Std BemboStd-ExtraBold
Modify font
Final letterforms Week 2 (03/05/2024)
In the end our fonts were going to be used in a poster. At the beginning I showed it to Mr. Vinod and He recommended that I fine-tune the spacing between text elements, noting that my font appeared overly condensed. Furthermore, he pointed out asymmetry in the spacing of my poster font, prompting me to make adjustments to achieve better symmetry. As a result, I made modifications to the font formatting to address these issues. I use reference lines to unify the visual size of all movie logos, and arrange them neatly with consistent spacing.
llustration poster making process Week 3 (06/05/2024)
My poster design uses the ocean as the backdrop, aiming to highlight the importance of marine life. I've employed a creative technique using word-formed water ripples to emphasize marine creatures, which is not only visually appealing but also deeply meaningful. If there's a need to adjust certain elements or text, or if I'm seeking suggestions to further enhance the design, I would be very open to feedback and advice.
original poster design
However, based on the feedback from my teacher, there are several areas that require improvement. Specifically, the spacing between the fonts needs to be adjusted to ensure clarity and aesthetics. Additionally, there are issues with the font color and overall layout, which do not harmonize well with the design's theme. It has been suggested that I revise these elements by providing adequate space for layout design and by choosing font colors that better complement the overall design. This adjustment will help enhance the visual impact and readability of the poster.
Therefore, I changed the font color as an adjustment. Change the font
Therefore, I changed the font color as an adjustment. After making these revisions, I have completed the updated version of the poster. This final design now features improved font spacing and a more harmonious color scheme that aligns with the theme of marine life. The layout has been adjusted to ensure that there is ample space for the text to breathe, enhancing the overall readability and visual appeal of the poster. These changes have successfully addressed the initial concerns raised in the feedback, resulting in a more effective and aesthetically pleasing presentation of the ocean's importance.
Discovery type poster final version
Finding Type poster size: 1024px X 1024px, 300ppi
FEEDBACK
Week 1: Overall Feedback: Provide concise and detailed explanations regarding your ePortfolio design process, elaborating on each step. Ensure each piece of work is clearly named and described, offering insights into your design decisions and techniques.
Week 2: Overall Feedback: You were tasked with arranging eight typesetting module designs using the eight downloaded fonts, demonstrating your understanding of typography principles. Specific Feedback: While your designs are functional, some appear rather ordinary, suggesting a need for deeper exploration of the design system and more creative approaches.
Week 3: Overall Feedback: Specific Feedback: Your design process documentation could benefit from additional detail, particularly in demonstrating the steps involved in font changes. Moreover, the final font choice failed to effectively convey the intended cracked effect, indicating a need for further experimentation and refinement.
Week4 General Feedback:
Incorporate background elements that are thematically aligned with the content and font of the poster, and make necessary adjustments to the size and placement of the logo image to enhance overall visual coherence.
Specific Feedback:
Take care to meticulously adjust the spacing between font characters, aiming to optimize readability and visual appeal. Additionally, consider intensifying the gradient effect of the font to add depth and dimension, thereby capturing the audience's attention more effectively.
FURTHER READING
"Typography Referenced" is an authoritative reference book on typography design, collaboratively written by Jason Tselentis, Allan Haley, Richard Poulin, Tony Seddon, Gerry Leonidas, and others. The book covers a wide range of typography topics and aims to provide comprehensive guidance and resources for designers, typographers, and related professionals.

The content of "Typography Referenced" can be further expanded as follows:
1. History and Development: This section may cover the evolution of typography from ancient manual typesetting techniques like Egyptian hieroglyphs and Roman lead typesetting to the advent of modern printing during the Industrial Revolution and the emergence of digital typography in contemporary times.
2. Typography Design: A detailed exploration of different typeface families including serif fonts (e.g., Times New Roman), sans-serif fonts (e.g., Arial, Helvetica), and handwritten fonts. It would describe their characteristics, design principles, and the anatomical structure of typefaces, such as baseline, x-height, and letter spacing.
3. Principles of Typography: An in-depth discussion on various design principles and techniques like the use of grid systems, the golden ratio, visual hierarchy, and contrast. This section would explain how these principles contribute to the aesthetics and functionality of typography.
4. Printing Technologies and Techniques: This could include an overview of various printing technologies such as offset printing, letterpress, and flexography. It would detail their operational principles, advantages, disadvantages, and their application in typography design.
5. Digital Typography: An introduction to digital tools and technologies like Adobe InDesign, QuarkXPress, and Adobe Illustrator. This section would discuss how these tools are used, their functionalities, and also touch on the evolution of web design tools and mobile app typography.
6. Typography and Visual Communication: This part would analyze how typography influences the visual experience and the communication of information through elements like color, layout, and shape. It would also discuss designing typography with consideration to the target audience and communication goals.
7. Case Studies: This section would present a range of typography design cases from books, magazines, to advertisements. It would showcase different styles and approaches, analyzing the principles, techniques used, and what makes them successful.
8. Typography Tools and Resources: It would provide information on various typography tools, offering usage tips, and suggest resources like websites and reference books to aid readers in applying their typography knowledge effectively.
Overall, "Typography Referenced" aims to equip readers with extensive knowledge and practical skills in typography design, enhancing their ability to succeed and refine their craft in the professional field.
REFLECTION
Experience: During the first two weeks of working on typography system layout design in InDesign, I realized the significance of maintaining consistency and efficiency throughout the design process. While developing a typographic system, I encountered some difficulties in creating a cohesive layout that adheres to established rules and guidelines. Experimenting with different typographic systems and adjusting various layout options allowed me to strike a balance between readability and visual appeal.
Result: I gained an understanding of the importance of typographic systems and design principles in creating effective layouts. This process allowed me to explore a wide range of possibilities.
Experience: Typing and Games (Find Types) In this exercise, we started with a seemingly unrelated image and transformed it into letter forms. Before extracting the letters, it was crucial to carefully observe the unique shapes and curves within the image. The extracted letterforms needed to retain certain elements to ensure they remained recognizable and consistent with the overall design.
Observe: When analyzing the image, you need to pay attention to the pattern and details of the pattern. The font I extracted is a detailed buckle, but I found that the scope can be expanded.The extracted curved (bubble-like) letterforms showed the possibility of them being curved in a more consistent way, so I developed this element as the main style of the letterforms.
Result: Through these two exercises, I gained a deep understanding of the importance of consistency and efficiency in the design process, and I became aware of the impact of different typographic systems and design principles on creating successful layouts. Using InDesign allowed me to explore and implement various design ideas, learning how to maintain balance and visual appeal in visual communication. Particularly in the second exercise, challenging myself to extract and create letterforms from images improved my attention to detail and creativity. Overall, these exercises not only strengthened my technical skills but also developed my design thinking.
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